How Do You Prepare Your Accounting Firm for DIY Marketing Costs?

Planning to handle your firm’s marketing in-house? Before diving in, it’s crucial to understand the true costs involved. This blog guides accounting firms through the essential budgeting considerations for DIY marketing—from software and tools to time investment and ROI tracking. Learn how to prepare financially, choose cost-effective resources, and make smarter marketing decisions that align with your firm’s growth goals.